WHAT IS A SCHIFFISM?
Schiffisms are inspired by the wisdom of the ages, the minds
and voices of the critical thinkers, teachers and doers.
As a specialist in weight loss and weight control for more than
50 years, it is Dr. Martin Schiff’s conviction that dieting
is ineffective in shedding unwanted pounds permanently. In most
cases, whenever you end the diet, the weight returns. Adding
exercise to the equation is helpful, but doesn’t act alone
to keep it off. Adding mental gymnastics ensures permanent success.
It is one’s “thinking” that has to be changed … eliminating “The
Fat Between The Ears.” By learning to cope with emotional
issues and developing a positive sense of self … a positive,
slender self-image and permanent weight control can be achieved.
Realizing that throughout history, the greatest philosophers,
scholars, scientists, sages and
deep thinkers have known that,
in effect, “we are what we experience, learn and think,
that positive thinking is non-fattening, and our possibilities
are limited only by our thought process,” Dr. Schiff has
developed a compendium of “Schiffisms,” one-a-day “vitamins
for the spirit and the soul,” paraphrasing the comments,
thoughts, sayings, teachings, and wisdom of these great minds,
relating them to weight loss, weight control and a happier, healthier,
uplifting lifestyle. Using psychosemantics (the study of the
meaning and relationship between words and thoughts), Schiffisms are positive
and affirmative. One might conclude that “A Schiffism A
Day Keeps The Fat Away!”
From Confucius to Plato to Aristotle, from Socrates
to Freud, Shakespeare to Emerson, Moses to Maimonides, from
Rogers and Hammerstein to the Beetles, Alcoholics Anonymous
to the Boy Scouts, Dr. Schiff translates, redefines, and supplements
their immortal words and thoughts. From “To thine own self be true” to “Stop
playing games,
rationalizing and making excuses,
going on and off diets. Be honest with yourself
always.” “Change your thinking, change your life,” becomes “Change
your thinking, change your weight.” Abe Lincoln’s “Most
folks are as happy as they make up their minds to be,” translates
to “Most folks are as slim as they think… and do.” Johnny
Mercer’s song advises, “You’ve Got to Accentuate
the Positive, Eliminate the Negative.” Dr. Schiff says, “Think
positive thoughts, eliminate negativity from your mind. You
will light up your life forever.”
